Virgin Australia Group is one of the largest Australian airlines, operating an extensive domestic network as well as short-haul international services. The airline is supported by the Velocity Frequent Flyer program, one of Australia’s largest loyalty programs.
Supporting high-profile media activity across Virgin Australia and Velocity Frequent Flyer, helping drive millions of dollars worth of earned media coverage reaching millions across broadcast, digital, print and social channels
Drafting and distributing media materials including press releases, pitches and briefing notes, working with internal teams and external partners
Participating in a media call roster, managing inbound enquiries and coordinating external statements during business hours and after hours in time-sensitive situations
Working directly with journalists to pitch stories, maintain relationships and gather insights on media priorities and coverage opportunities
Supporting the delivery of brand activations, events and content shoots, coordinating across internal teams, partners and suppliers
Providing day-to-day administrative/generalist support to the PR, Brand and Studio team, including coordinating meetings, preparing materials, taking notes and managing ad hoc tasks
Project | Disney & Pixar x Virgin Australia Toy Story 5 Partnership
Supported the rollout of Virgin Australia’s partnership with Disney & Pixar’s Toy Story 5, spanning announcement activity, media relations, premiere events and member experiences
Coordinated logistics, approvals and stakeholder management for multiple content shoots across Melbourne Airport and a live aircraft hangar environment, supporting the creation of teaser and launch content
Supported PR activity for the partnership announcement, contributing to media materials and national coverage promoting both the collaboration and theatrical release
Assisted with delivery of the Toy Story 5 ‘Premi-AIR’ flight, including a lounge activation, onboard content capture and event support, while briefing Cabin Crew on event responsibilities and grooming standards
Supported the organisation of Platinum Plus member screenings across five Australian cities, including the production of a welcome video featuring the CEO of Velocity Frequent Flyer for screening attendees
Teaser
Announcement
Coverage
Movie Premiere
Coming late June 2026…
Gallery
news.com.au
The Daily Telegraph
Yahoo!
B&T
Mediaweek
The Advertiser
Velocity Frequent Flyer Platinum Plus Screenings
Coming late June 2026…
Project | AFL x Virgin Australia Partnership Renewal Announcement
Led coordination of a large-scale content shoot to support the announcement of Virgin Australia’s renewed AFL partnership, executed and launched on the same day
Worked cross-functionally with internal Operations, Logistics, Engineering and Group Security to facilitate filming in a live Melbourne hangar, managing aircraft access, crew movement and safety requirements
Collaborated with AFL partnerships and media teams to align on runsheet, creative approach, talent and key messaging across channels
Briefed and managed external video and photography suppliers, providing clear direction and on-the-ground feedback to deliver PR and social assets
Worked directly with AFL players and their talent managers, providing a formal brief including key messaging and social/media scripting ahead of the shoot
Supported PR delivery by assisting with the media alert and national media release, contributing to media attendance and coverage, and publishing to the Virgin Australia newsroom
Contributed to social content by supporting the concepting of the hero video and additional TikTok ideas to extend reach beyond launch
Announcement
Coverage
Evergreen Social Media Content
Newsroom Page
Gallery
Project | NBL x Virgin Australia Partnership Announcement
Spearheaded the announcement of Virgin Australia’s partnership with the NBL, leading planning and coordination while the commercial agreement was being finalised
Worked closely with NBL Events, Marketing and Social Media teams to develop the launch concept, including a branded basketball court activation staged within a live aircraft hangar environment
Managed end-to-end logistics and approvals across Operations, Engineering and Group Security, coordinating aircraft access, safety requirements, branded assets and production timelines
Owned the event runsheet and briefed external photographers and videographers to capture PR, newsroom and social media assets across the launch
Supported the development of the media release and coordinated rapid distribution of imagery and content to media following the announcement
Led on-the-ground execution of the launch event, including management of media attendance, talent, stakeholders and the participation of the Minister for Sport and Tourism
Worked with Partnerships, Retail, Revenue Growth, Revenue Management and Direct Marketing teams to support an extended Happy Hour sale tied to HoopsFest, driving travel demand to Perth across key routes and travel periods
Announcement
Coverage
Social Media Content
Newsroom Page
Gallery
Hoopy Hour Sale
news.com.au
Travel Weekly
The West Australian
Project | January 2026 Back to Work Domestic & Short-Haul International Sale
Led the writing and distribution of Virgin Australia’s January “Back-to-Work” sale, aligning messaging to the return-to-work period to maximise relevance
Pitched early to key media contacts using a timely, consumer-led angle, combining strong sale fares with a culturally relevant hook
Secured national coverage across breakfast TV, major metro TV, digital and print publications
Coverage
news.com.au
Urban List
Herald Sun
The Advertiser
Project | Qatar Airways x Virgin Australia Wet Lease Partnership - Melbourne Inaugural Flight
Supported the announcement of Virgin Australia’s first Melbourne–Doha service in partnership with Qatar Airways, marking the airline’s return to long-haul international flying
Prepared Cabin Crew talent ahead of the event, briefing on media engagement, performance and uniform presentation
Worked with Virgin Australia leaders and Qatar Airways marketing and communications teams on the development of the media release and full briefing materials
Captured event photography on the day for use across owned channels, including LinkedIn
Assisted with distribution of the media release, imagery and video, including newsroom and audio release assets
Announcement
Newsroom Page
Australian Financial Review
Coverage
Travel Talk
KarryOn
Project | OpenAI x Virgin Australia Partnership Announcement
Supported the announcement of Virgin Australia’s partnership with OpenAI, enabling the use of AI tools like ChatGPT to improve how customers search and plan travel
Worked with senior leaders and OpenAI’s Communications team on the development of the media release, ensuring alignment on messaging across both organisations
Proactively pitched to aviation, travel and business media, while identifying and engaging technology journalists, including those with existing relationships with OpenAI
Collaborated with the in-house Studio team to deliver a fast-turnaround hero image for media and newsroom use
Published the announcement to the Virgin Australia newsroom, supporting rollout across owned channels
Announcement
Coverage
Australian Aviaiton
KarryOn
Australian Financial Review
Capital Brief
Newsroom Page
Project | Pride Flight 2026
Worked across a large internal working group to coordinate the Pride Flight, managing logistics including activation assets, talent, food and beverage, and airport approvals
Briefed and managed external partners including photographers, drag performers/hosts and DJs, coordinating contracts and payment
Partnered with PR agency Romano Beck to develop media and influencer invite list, including outreach to talent such as AJ Ogilvy and Mitch Brown to drive awareness
Secured media coverage, including a Nine Travel pilot interview featuring a Pride Flight pilot, and supported The Courier Mail with exclusive access to capture the Brisbane departure event
Managed on-the-ground delivery, overseeing talent, media and content capture to ensure smooth execution and strong social and PR outcomes
Coverage
Social Media Content
Gallery
7News.com.au
Courier Mail / Daily Telegraph
9Travel
TimeOut Melbourne & Sydney
Project | Boxing Day Domestic & Short-Haul International Sale
Led the writing and distribution of Virgin Australia’s Boxing Day sale, positioning the campaign within a highly competitive market alongside Qantas and Jetstar’s concurrent sale activity
Developed and pitched a timely, consumer-led angle that tapped into “airline wars” messaging, highlighting strong lead-in fares and differentiated offers including discounted Economy X seating
Secured national coverage across breakfast TV, major metro TV, digital, print and radio publications
Coverage
news.com.au / ESCAPE
7News.com.au
Australian Financial Review
Herald Sun
The Daily Telegraph
Yahoo Lifestlye
Travel Talk
New Idea
Project | Deborah Lawrie Touching the Sky Book Launch
Supported the launch of Touching the Sky, which tells the story of Deborah Lawrie, Australia’s first female commercial airline pilot who successfully challenged gender discrimination in aviation and gone on to become the world’s longest-serving female airline pilot
Assisted the Corporate Affairs team in delivering a small-scale activation in the Melbourne lounge, including a live interview and celebration event to mark the book’s release
Supported media engagement around the launch, including facilitating an exclusive Channel 9 Melbourne story and an airport interview with the Daily Telegraph ahead of the event
Worked with internal stakeholders across lounge and airport teams, and supported coordination with Melbourne Airport operations and media to ensure approvals for filming and event activity
Assisted the Melbourne Airport Media Manager on the day to facilitate media access, including sourcing an aircraft location and supporting the Channel 9 interview setup
Book Launch
Coverage
Reactive | Pets in Cabin Trial Extension
Supported the announcement of Virgin Australia extending its Pets in Cabin trial, reinforcing strong customer demand and interest in the program
Contributed to media strategy and rollout, timing the announcement alongside Qantas’ financial results to capture share of voice and maximise visibility
Helped drive widespread national coverage across print, online and broadcast, including major outlets such as The Australian, Sunrise, Today Show and national TV bulletins
Supported messaging that clearly explained how the Pets in Cabin program works, helping ensure largely positive to neutral sentiment and reducing customer confusion
Built on momentum from the initial launch, demonstrating continued media appetite and reinforcing the case for long-term expansion of the program
Announcement
Coverage
7News.com.au
9Travel
The Australian
KarryOn
Newsroom Page
TimeOut
Australian Aviation
Projects | Sydney Swans & Carlton Football Club Sponsorship Announcements
Supported the announcement of Virgin Australia’s partnerships with the Sydney Swans and Carlton Football Club, including a new sponsorship with the Swans and the extension of a long-term partnership with Carlton
Assisted in the development of media releases in collaboration with the Sydney Swans and Carlton media teams, ensuring alignment on messaging across all organisations
Worked closely with the Virgin Australia Sponsorship Manager and club stakeholders to coordinate approvals and deliverables across both announcements
Partnered with Virgin Australia and club social/media teams to brief photographers, capturing PR assets that aligned with brand guidelines, including use of new branded goal squares
Supported the rollout of announcements across owned channels, including publishing to the Virgin Australia newsroom
Announcements
Gallery
Newsroom Page
Newsroom Page
Sydney Swans Newsroom Page
Carlton Newsroom Page