Education & Professional Development 🎓

Education

Bachelor of Business (Marketing)

  • Completed all credit points with a major in Marketing, developing skills in consumer behaviour, branding, strategy and digital communications.

  • Marketing units completed:

    • Marketplace Stimulation

    • Understanding How Consumers Think, Feel & (Mis)Behave

    • Marketing & Audience Analytics

    • Marketing Communication

    • Marketing Service Experiences

    • Entertainment Marketing in a Digital World

    • Branding for the Real World

Certificate in Social Media Marketing

  • Upskilled social media marketing skills in growing followers, engagement and business results.

  • Curriculum and competencies:

    • Social Media Strategy

    • Social Media Content Marketing

    • Inclusivity & Accessibility on Social Media

    • Building a Social Media Community

    • Measuring Success.

Certificate in Digital Marketing

  • Upskilled in digital marketing principles and gained practical skills to implement successful online marketing campaigns.

  • Curriculum and competencies:

    • Digital Marketing in the Era of AI

    • Content Marketing

    • Social Media Marketing

    • SEO

    • PPC and Display Advertising

    • Email Marketing

    • Professional Skills for Digital Marketers

    • Website Optimisation & E-commerce

    • Analytics with Google Analytics 4 (GA4)

    • Digital Marketing Strategy.

Certificate in Public Relations Fundamentals

  • Upskilled in modern public relations, gaining practical skills in media engagement, digital communication and ethical practice, guided by industry experts.

  • Curriculum and competencies:

    • PR foundations & ethics

    • Media relations & pitching

    • Social media for PR

    • AI tools & media monitoring

    • PR measurement & reporting

Meta Certified Digital Marketing Associate

  • Upskilled in digital marketing know-how to plan, launching and measuring campaigns across Facebook, Instagram, Messenger (and WhatsApp) to deliver the strongest results.

  • Curriculum and competencies:

    • Meta platforms & business presence

    • Advertising objectives & formats

    • Ad creation & campaign management

    • Audience targeting & tools (Pixel, CAPI)

    • Reporting, KPIs & A/B testing

    • Privacy, policies & compliance

Professional Development

Crisis Communications Workshop

Global Communications Consulting

  • Training led by John Bailey, Managing Consultant with 25+ years of experience supporting 100+ clients across 50+ countries, with a strong specialty in aviation

  • Explored best practices for responding to and reporting on crises, with a focus on protecting reputation and managing high-pressure scenarios

  • Covered crisis response from multiple angles, including social media, public relations, corporate affairs, and logistical operations

  • Gained practical insights into effective crisis preparation, communication strategies, and coordination across teams during critical situations

TikTok Creative 101

  • Participated in a TikTok Creative 101 session delivered by the TikTok Australia team, covering the fundamentals of the platform and what makes content effective on TikTok

  • Explored creativity on TikTok, including approaches to developing engaging, platform-native content and connecting with audiences

  • Learned about TikTok’s latest products and tools available to brands and advertisers

  • Gained practical insights into how TikTok works with major Australian organisations, with Virgin Australia used as an example of a brand applying the platform’s creative approach to its marketing strategy