Virgin Australia Group is one of the largest Australian airlines, operating an extensive domestic network as well as short-haul international services, and is supported by the Velocity Frequent Flyer program, one of Australia’s largest loyalty initiatives.
Contributed to more than 12 million+ reach, 395k+ engagements and 64k+ new followers across Virgin Australia’s social media channels.
Supporting the Social Media/Public Relations team with planning and creating engaging content that connects with audiences
Pulling together daily social updates for internal teams, highlighting engagement trends and social sentiment
Creating quick-turnaround graphics in Adobe Express and working with designers for larger campaign visuals
Partnering with influencers, creators and partners to produce authentic, on-brand content
Working with internal teams to refine content ideas so they fit the brand tone and drive engagement
Assisting with shoots, events and influencer activations to capture strong content across touchpoints
Project | April Fools 2025 - Emotional Baggage
Helped concept the “Emotional Baggage” campaign inspired by Cabin Crew insights that some guests travel carrying emotional baggage, turning the sentiment into a positive and relatable idea
Briefed video agency The Precint and Cabin Crew talent, providing clear guidance on messaging and performance
Secured filming approvals with Gold Coast Airport to ensure smooth production
Achieved strong media coverage and significant audience engagement, making the campaign a notable success
Project | Pets in Cabin
Collaborated in an internal cross-functional working group with Ancillaries, Velocity Frequent Flyer, Product & Customer, Brand, Direct Marketing, PR, and Group Security teams, attending regular weekly and fortnightly meetings to align on project progress and deliverables
Attended the Pets in Cabin content shoot at Melbourne Airport to assist with production, provide on-the-ground support, and flag opportunities or improvements for social and PR capture
Supported the Australian-first launch on social media by publishing content across Virgin Australia’s channels and monitoring engagement, responding to both positive and negative sentiment to maintain brand tone and community management standards
Partnered with PR agency Enthral to brief, review and provide feedback on a dedicated social media edit to support the launch
Worked with Enthral and influencer Ali Guy on content promoting the launch organically across social platforms
Amplified media and creator coverage by resharing journalists and aviation creators including Point Hacks
Shoot
On-Sale Announcement
Launch
Project | AFL, Brisbane Lions & PHD/OMD x Grand Finals 2025
Collaborated with the Paid Media and Sponsorship team, along with PHD/OMD, on the TikTok Mark of the Year competition, which generated over 15.7 million views and 3.3k comments/entries
Supported Virgin Australia’s 2025 AFL Grand Final activity as the official airline partner of the AFL
Worked with the Brisbane Lions and a freelance photographer to capture and share their travel moments flying with Virgin Australia to the finals, touching up and resizing photos for use across social platforms
Helped bring the partnership to life at the AFL Footy Festival with an in-person Mark of the Year competition featuring influencers Shepmates
Created reactive social content to promote additional seat availability for travelling fans, keeping engagement timely and relevant
Mark of the Year Competition
Brisbane Lions x Finals Campaign
TikTok, PHD & AFL x AFL Footy Fest
Reactive Extra Seats for Interstate Finals
Project | Arnott’s x Tim Tam Onboard Launch
Identified and led a social opportunity to hero the introduction of Tim Tams to Virgin Australia’s refreshed Economy onboard menu
Collaborated with the Product, Brand and Social Media teams throughout concepting, approvals and execution
Worked with the Product and Brand teams to source high-quality imagery for Meta and PR use
Planned, filmed and produced TikTok content through an airport shoot to showcase the new onboard treat in a fun, engaging way
More coming soon…
Project | Qatar Airways x Virgin Australia Wet Lease Partnership
Supported the announcement and rollout of the Qatar Airways and Virgin Australia Wet Lease Partnership across social, PR and brand channels
Worked closely with the Corporate Affairs, Brand, Sales and Legal teams to align messaging, approvals and campaign materials
Coordinated with the Brand team to source and select Getty Images assets for both PR and social use
Spearheaded the opportunity to film and shoot with Cabin Crew in Doha, collaborating with Visit Qatar and the Qatar Airways social media team on creative direction, locations, shot lists and scripts
Managed approvals and publishing processes internally and with Qatar Airways’ social team to ensure smooth content delivery
Supported the Sydney and Perth inaugural flights on the ground, capturing social content and assisting from a PR, social and brand perspective
Continued to collaborate with Qatar Airways’ social media team on joint content opportunities that built awareness and engagement for the partnership
Announcement & Sale
Visit Qatar x Doha Shoot
Inaugural Flights
Ongoing Content & Sales
Project | 25th Birthday
Supported the planning and rollout of Virgin Australia’s 25th birthday celebrations, coordinating content throughout the birthday month and in the lead-up to the milestone
Helped organise employee hero videos celebrating long-serving team members, managing talent coordination, content creators, and feedback loops across multiple teams
Worked closely with the Brand and Studio teams, as well as the Virgin Group in London, to concept and deliver internal and external assets, including refreshed profile pictures and creative elements for the campaign
Supported content capture and publishing for the Brisbane hangar party, a key event that celebrated team culture and reinforced Virgin Australia’s employee value proposition
Coordinated social content for the 25th birthday flight giveaway from Sydney to Brisbane, ensuring quick turnarounds and brand consistency across all deliverables
Pre-Birthday
Birthday Month Logo - Concept to Final
Birthday Sale
Brisbane Hangar Party
Birthday & Giveaway
Project | Air New Zealand x Virgin Australia Codeshare Agreement Announcement
Assisted with the external announcement of Virgin Australia’s codeshare agreement with Air New Zealand, highlighting enhanced trans-Tasman travel options
Coordinated campaign assets, including a sunset sky and the two airlines’ tail fins with in-house Studio team
Worked closely with the Virgin Australia and Air New Zealand teams tosecure content approvals, ensuring assets accurately reflected the partnership and key customer benefits
Added a cheeky, light-hearted touch by playing on the “back in a relationship” messaging, referencing the ongoing collaboration after COVID
Project | Starlight Foundation x Happiness in the Heart of Australia Trip
Supported content to celebrate Virgin Australia’s 15-year partnership with Starlight Children’s Foundation and the Happiness in the Heart of Australia trip to Uluṟu
Briefed The Precinct video agency and coordinated approvals with Brisbane Airport for filming
Worked with Starlight Children’s Foundation PR team to plan content and secure necessary approvals
Developed platform-suitable assets, including a Facebook photo album and a LinkedIn video, to highlight the milestone and the journey for families
Project | Embraer x E190-E2 Arrival
Supported the arrival of Virgin Australia’s first Embraer E190-E2 aircraft in collaboration with the Corporate Affairs team and Embraer’s European team
Coordinated pre-arrival and arrival content to highlight the milestone moment for Virgin Australia’s fleet
Produced photo and video assets tailored for each platform, designed to engage both general audiences and aviation enthusiasts
Aircraft Preparation
Aircraft Arrival
Project | Visit Victoria & Visit Melbourne x Last Flight Club
Collaborated with the Sponsorships, Marketing & Sales, Visit Victoria, and PR agency Special teams to deliver Last Flight Club - a one-night-only event flying Sydneysiders to Melbourne for an unforgettable night out.
Supported organic social content and promotional activity across Virgin Australia channels
Helped coordinate influencer content and event coverage across key Melbourne locations, including the MCG
Worked closely with internal and external teams to align creative direction and messaging for launch
On-Sale Announcement
Highlights
Sale
Project | Myer x Velocity Frequent Flyer Redeem with Points
Worked on content for the launch of the Velocity and Myer in-store partnership, highlighting Velocity members could redeem Points across Myer locations
Onsite supporting Getty Images during the photo shoot to ensure branding, cabin crew uniform, and visuals were accurate and on-brand
Assisted with the creation of external assets and copy for the social post to highlight the launch
Project | Channel 7, Channel 10 & The Courier Mail x Velocity Frequent Flyer 1 Point Rewards Stores - Brisbane and Melbourne
Worked on content for the launch of the Velocity and Myer in-store partnership, highlighting Velocity members could redeem Points across Myer locations
Onsite supporting Getty Images during the photo shoot to ensure branding, cabin crew uniform, and visuals were accurate and on-brand
Assisted with the creation of external assets and copy for the social post to highlight the launch
Brisbane
Melbourne
Project/Reactive | Velocity the Lion - Rugby World Cup Campaign
Collaborated across Virgin Australia’s PR & Social, Sponsorship and Operations teams, alongside agency partner FleishmanHillard, to deliver a playful activation that capitalised on our airline partner Qatar Airways’ major sponsorship of the 2025 Rugby World Cup
Helped bring the campaign to life by coordinating toy lions placed across Virgin Australia touchpoints and flights to and from key game routes, giving guests the chance to win flight vouchers
Managed Meta and TikTok ads to boost campaign visibility and engagement across key markets during the campaign
Worked with Sydney Airport’s media team to secure filming approval and coordinated Cabin Crew participation for the airport shoot
Briefed internal staff involved in the activation and organised creative details, including Velocity the Lion’s name badge
The campaign was well received internally and externally, with staff and guests engaging enthusiastically with the lion and the activation
Promotion
Highlights
Project | Australian Stock Exchange (ASX) Listing/Launch
Supported Virgin Australia’s return to the Australian Securities Exchange (ASX) launch event in Sydney
Worked alongside Getty Images to ensure key event moments were captured for corporate and social media use
Assisted in coordinating, selecting and publishing content across Virgin Australia’s owned channels, with all assets turned around and live on the same day
Project | Adelaide Airport, What Ability, Channel 9, Channel 7 and South Australia Government x Try Before You Fly
Represented the PR and Social Media team as part of Virgin Australia’s internal working group for the event, collaborating across multiple departments on logistics and event delivery
Completed pre-event training with What Ability to better understand and support the needs of participants
Travelled to Adelaide to provide on-the-ground social and media support during the event
Assisted the videographer with content capture and interviews, ensuring all materials reflected brand tone and accessibility considerations
Helped facilitate the official press conference with the South Australian Government, featuring Emily Burke MP, Minister for Autism
Conducted interviews with Kylie from Virgin Australia and Jess from What Ability to act as spokespeople
Helped identify and coordinate Thomas, one of the event participants featured in the content
Contributed to post-event media success, generating both local and national coverage with strong earned media value
Collaborated with the What Ability team post-event to review and provide feedback on their content
Project | See Differently x HQ Visit
Supported Virgin Australia’s ongoing partnership with See Differently in South Australia, where the organisation uses our aircraft to train service dogs
Attended a visit to See Differently’s headquarters and met Virgo, the service dog named by Virgin Australia
Assisted the videographer and photographer on-site to capture content for use across Virgin Australia’s external channels
Helped shape content differentiation across platforms, ensuring a corporate-style video featuring a Virgin Australia spokesperson for LinkedIn, and more lighthearted, engaging visuals (like Virgo) for Meta platforms
