Project | Flybuys x Points Transfer Competition
Supported the Velocity Frequent Flyer team in promoting a Flybuys points transfer campaign through a flyer giveaway
Worked with an external content creator to adapt an existing TikTok shoot, capturing the briefed concept from both Velocity and Flybuys
Coordinated aircraft access and crew participation, recommending suitable talent to feature in the video
Provided scripting guidance and creative feedback, ensuring the content aligned with both brands’ tone and campaign objectives
Project | FLYGIRL
Collaborated with the Corporate Affairs team on the FLYGIRL project at the Ensemble Theatre - supporting the external launch of the play based on aviation pioneer Deborah Lawrie
Briefed and provided feedback to the video agency The Precinct on video assets, ensuring creative direction aligned with brand tone and campaign objectives
Coordinated with the Virgin Group to arrange a collaborative post and supplied them with content for internal channels
Project | Pride Flight 2025
Supported the Pride Flight 2025 project team and PR team in collaboration with NYX Cosmetics for the campaign launch video
Coordinated an airport, lounge and aircraft shoot to capture both PR and social media content
Worked with Lucy and Nikki from Happy Hour podcast and NYX Cosmetics influencer Dan Doan to feature in the campaign
Collaborated with internal teams to review and provide feedback on video and photography assets
Created in-feed and Stories content to promote the flight going on sale across Virgin Australia’s social channels
Ensured all Pride Flight 2026 partners, including NYX Cosmetics, Archie Rose Distilling Co, The Beresford, Brookvale Union, Didi Australia, DJ Harry K, Ovolo Sydney, A Precious Club, Sundaylicious Drinks, Tatachilla and The Pinnacle Foundation, were appropriately credited across social content.
More coming in February 2026…
On-Sale
Highlights
Coming February 2026…
Project | DoorDash x Velocity Frequent Flyer Partnership
Managed the launch of the DoorDash + Velocity partnership, where every eligible DoorDash order earns 1 Velocity Point per AU$1 spent
Partnered with the Velocity and DoorDash PR/social teams to brief and deliver assets and messaging for the launch
Reshared launch content across Virgin Australia’s channels to build awareness and drive engagement
Reactive | Kiss FM x Logies Tickets Giveaway/Pre-Logies Party & Broadcast
Supported the PR team by coordinating cabin crew attendance at the Kiss FM Pre-Logies launch party to promote the ticket giveaway
Helped amplify awareness by re-sharing event content across Virgin Australia’s social channels via Stories
Project | Vivid Sydney & Destination NSW x Vivid Sydney Preview & Sale
Supported Virgin Australia’s involvement in the Vivid Sydney exclusive preview experience, invited as part of the ongoing VividSydney sale campaign
Concepted and produced content featuring two Cabin Crew members for the preview
Briefed the Content Creator and Cabin Crew on shoot objectives, key messaging, and brand alignment
Coordinated with the Vivid Sydney team to secure approvals for all content before publishing
Projects | On-time Performance
Worked with the Corporate Affairs team to develop external messaging around on-time performance (OTP) for aircraft services
Contributed to video briefing and selected brand-approved assets for posts
Aligned messaging with the media release to maintain consistency across channels and ensure clear, unified communication
Coordinated with Brand and Legal teams to ensure all content was compliant and on-brand before publication
Reactive | Skytrax x 2025 World Airline Awards
Worked with the Corporate Affairs team to develop reactive messaging celebrating Virgin Australia’s double win at the 2025 Skytrax World Airline Awards
Drafted and refined social copy highlighting the significance of both awards and acknowledging team contributions across the business
Collaborated with Brand, Studio and Legal teams to ensure tone, claims and partner references (including Qatar Airways) were accurate and on-brand
Coordinated image selection and post approvals to support timely publication across LinkedIn
Project | Rex Airlines 1 Year Anniversary Voluntary Administration
Worked with Corporate Affairs on the opportunity to mark one year since Rex Airlines entered administration, highlighting how Virgin Australia supported affected staff
Collaborated with The Precinct film agency to develop the brief and provide feedback on the video production
Helped share the story of a former Rex Cabin Crew member who joined Virgin Australia, alongside a Guest Contact Centre team member who assisted thousands of guests over the phone and online
Showcased commentary from the General Manager of Customer on how Virgin Australia provided this support free of charge
Project | NAIDOC Week 2025
Helped deliver Virgin Australia’s 2025 NAIDOC Week content series shot in Sydney, highlighting First Nations team members and experiences
Supported capture at locations including Restaurant by Mark Olive on Sydney Harbour, the Museum of Contemporary Art exhibition, and BridgeClimb Sydney’s First Nations tour
Covered the internal launch event for Virgin Australia’s new Reconciliation Action Plan at head office
Retouched and resized select photos for use across Virgin Australia’s digital and social platforms
Project | Roy Morgan x Trusted Brand Awards - 2024 & 2025
Worked on the copy and assets for LinkedIn posts celebrating being named the Most Trusted Travel & Tourism Brand in 2024 and 2025 (third consecutive year) by Roy Morgan
Sourced existing brand visuals and selected the best assets to accompany the announcements
Collaborated directly with the Chief Marketing Officer to refine messaging and secure approval before posting
Aligned the messaging with the press release to reinforce brand trust and credibility
Project | Cabin Crew Appreciation Day
Collaborated with Corporate Affairs on internal communications for Cabin Crew Appreciation Day, creating an opportunity to extend the celebration externally
Produced posts across each platform to recognise and show appreciation for our cabin crew on the internationally recognised day
Leveraged pre-existing assets to engage the cabin crew audience effectively
Project | Boeing x Virgin Australia Climate Action Report & Program
Collaborated with the Sustainability and Corporate Affairs teams to promote the Climate Action Report and video externally via LinkedIn, aligning with the platform’s professional audience
Managed the upload and publishing process to ensure the video was properly embedded and displayed on the Virgin Australia website
Worked directly with the Boeing team on content approvals, ensuring accuracy and consistency across all shared assets
Project | Business & Economy Onboard Menu Updates - May 2025
Supported the Business and Economy on-board menu updates, working closely with Product and Brand teams as well as other relevant internal stakeholders
Coordinated an external shoot at the catering company’s office to showcase new menu offerings, including meat pies and updated business class options
Organised and briefed the external food photographer to capture content aligned with deliverables for all teams
Reviewed and selected imagery in collaboration with Product and Branding teams to ensure approval before publishing across channels
Project | See Differently x International Guide Dog Day
Supported content for International Guide Dogs Day, collaborating with See Differently, who use Adelaide aircraft to train their puppies
Contributed to briefing the videographer for the shoot, ensuring key messaging and brand alignment
Coordinated approvals with Adelaide Airport ahead of filming to ensure smooth production
Project | Mother’s Day 2025
Executed a lo-fi content approach for the Monday 2025 campaign
Scouted internally for employee mother-son and mother-daughter duos, selecting Rachael, a well-known and bubbly staff member
Captured photos on-site at the airport using an iPhone
Coordinated with the in-house Studio team to touch up and finalise images for publication
Project | World Pilot’s Day
Aligned with Corporate Affairs on internal communications for International Pilots Day, creating an opportunity to extend the celebration externally
Produced posts across platforms to recognise and celebrate Virgin Australia’s pilots on the internationally recognised day
Leveraged pre-existing assets, including a re-edited internal video and imagery from a previous TV and out-of-home campaign
Project | Anzac Day 2025
Developed the idea to showcase Virgin Australia staff with ANZAC legacy for ANZAC Day
Coordinated internally for staff to take photos of themselves, which were then retouched by the in-house studio team
Captured a head office staff member’s photo on-site with their grandfather using an iPhone, finalised with in-house studio touch-ups
Reactive | Easter 2025
Repurposed footage and imagery from the International Guide Dog Day shoot to create additional Easter social assets
Worked with the Studio team to touch up and resize photos for use across Virgin Australia’s social channels
Reactive | CEO Welcome
Proposed the idea to reshare Dave Emerson’s own LinkedIn post announcing his appointment as CEO, rather than creating a standalone post, to deliver a more authentic and organic message
Highlighted his post featuring Flight Crew to reinforce Virgin Australia’s people-focused culture and leadership connection
Collaborated with the Corporate Affairs and Executive Leadership teams to secure approvals and ensure messaging alignment across channels
Project | Air India x Codeshare Announcement
Collaborated with the Corporate Affairs team to support external coverage of the announcement, ensuring clear and engaging messaging
Worked with Virgin Australia’s in-house Studio team to create campaign assets, drawing on a similar approach to the Air New Zealand campaign
Coordinated directly with the Air India team for content approvals and provided feedback to ensure all assets met brand and campaign standards
Project | International Women’s Day 2025
Originally planned to launch Virgin Australia’s first Future Aviators program on International Women’s Day, designed to inspire the next generation of female aviators
Pivoted content plans due to Tropical Cyclone Alfred, creating alternative social content to continue celebrating the day
Once the event went ahead, I helped brief and provide feedback on the campaign video and supported its rollout across social channels
Project | Christmas 2024
Produced a series of festive posts spotlighting Virgin Australia’s cabin crew, ground crew and pilots in the lead-up to and on Christmas Day
Coordinated staff participation and secured filming approvals with the Brisbane Airport media team
Scouted internal staff to share user-generated content (UGC) of their Christmas at work, adding authentic voices to the campaign
Collaborated with an AI video creator to produce a trending Christmas reel that added a fresh, creative twist to the holiday campaign
Helped share the Christmas spirit across Virgin Australia’s social channels, highlighting the people who keep the airline flying during the festive season
Reactive | AI Dolls Trend
Responded to the popular AI Doll trend to stay relevant and timely on social channels
Utilised pre-existing staff lookbook photos to generate engaging AI-created content
Project | Australian Federal Police x Modern Slavery Act Reaffirmation
Supported Corporate Affairs with the Modern Slavery Act reaffirmation initiative, which was identified as an opportunity by the team
Helped select the social asset used across Virgin Australia channels to mark the occasion
Worked with the Australian Federal Police to gain approval for the copy and assets
Project | JUCY & Star RV World x Velocity Frequent Flyer
Supported the Velocity Frequent Flyer campaign promoting new ways for members to earn points through partnerships with JUCY and Star RV
Organised the shoot by arranging cabin crew talent and securing local city council approvals for filming
Assisted the Velocity team by providing feedback to content creators, ensuring campaign assets aligned with brand and campaign objectives
Project | Virgin Flair Awards
Recognised Virgin Australia team members across the network who embody the Virgin Flair values, celebrating winners from both the 2024 and 2025 programs following their selection by the Executive Leadership Team
Collaborated with Corporate Affairs and the Executive Leadership Team to coordinate approvals and final messaging
Reviewed and selected event photography for external use, resizing and retouching chosen images to suit social media and PR formats
Worked closely with a freelance videographer, providing briefing and feedback on edit direction and tone
Project | What Ability x Hangar Tour
Opportunity brought forward by the Sponsorships team and Virgin Australia’s internal Ability Network
Helped coordinate social coverage highlighting Virgin Australia’s partnership with What Ability, supporting inclusion and accessibility in the workplace
Selected final images based on the freelance photographer’s captures to best represent the day’s activities and participants
Featured AFL stars Steven May (Melbourne Football Club) and Jack Payne (Brisbane Lions), who joined participants for a behind-the-scenes day at Virgin Australia’s Brisbane facilities
Included a personal video message from Sir Richard Branson
Worked with internal stakeholders and What Ability to ensure messaging and approvals were aligned before posting
Project | Business & Economy Onboard Menu Updates - November 2024
Managed updates to both Economy and Business class menus, collaborating closely with Product, Brand, and other internal stakeholders
Coordinated an external shoot at the catering company’s office to showcase new menu offerings, with a highlight on the onboard waffle
Organised and briefed the external food photographer to capture content aligned with deliverables for all teams
Collaborated with two influencers during the shoot to film content promoting the refreshed menu across social channels
Reviewed and selected imagery with Product and Branding teams to ensure final approval before publishing
Project | Hangar Party 2024
Organised Cabin Crew talent for the Brisbane Hangar Party, briefing them for the night and ensuring smooth participation in all content capture
Briefed the videographer for filming, provided feedback throughout the shoot, and assisted with publishing content across social channels
Supported content capture and asset coordination for the Hangar Party, including organising materials for main guest Cody Simpson to ensure they were captured and shared effectively
Project | Pride Flight 2025
Supported the pre-campaign phase for Flight 2024, including the flight going on sale and the lead-up to the event
Coordinated on-sale content, including video production with a Content Creator for the Meta stories
Collaborated with Nyx Cosmetics and their influencer talent to concept and produce hi-fi videos for the campaign
Worked closely with Melbourne Airport Media team to secure approvals
Provided feedback on content and supported posting across channels
Attended the Flight 2024 event , capturing coverage on Meta Stories using an iPhone and ensuring all sponsors were featured
Designed the sponsor video wall displayed at the landing party, looping throughout the event
Assisted with the post-event video wrap-up, providing feedback and supporting publishing across platforms
Ensured all Pride Flight 2025 partners were acknowledged across social content, including NYX Cosmetics, The Pinnacle Foundation, DiDi, Archie Rose Distilling Co, Sundaylicious, Chemist Warehouse, The Beresford, Dolly Parton Wines, Fluffy Night, Ovolo Hotels, Dan Murphy’s, Betty’s Burgers, Sircuit Bar, Brookvale Union and Absolut Vodka
On-Sale
Highlights
Project | Adelaide Airport x Try Before You Fly
Captured the first-ever joint social media and PR coverage of the Try Before You Fly event alongside the Adelaide Airport, Virgin Australia PR, Social Media and Corporate Affairs teams
Developed a story-driven social concept, featuring a cabin manager interviewing participant Nick to create an authentic, down-to-earth narrative that reflected the event’s spirit
Worked collaboratively across teams to plan, brief and review content ensuring it aligned with both brand and partnership messaging
Project | Father’s Day 2024
The campaign idea originated when the Chief Marketing Officer highlighted Captain Adam Barr, father of two sons who also work at Virgin as Pilots/First Officers
Executed the campaign in two stages: first sharing childhood and family photos, followed by a video capturing the family story
Collaborated with video agency Precinct to interview the family, briefing the content to be suitable for each platform and audience
Worked with GoPro to film Ethan’s first flight as First Officer, capturing dynamic onboard footage
Coordinated with the family to gather personal photos, adding a nostalgic and heartfelt touch
Managed post-production approvals, ensuring all assets were polished and ready for publication across channels
Project | AFL Grand Finals 2024
Coordinated a fan flight and a charter flight for the Brisbane Lions, collaborating closely with the team to ensure a seamless experience for supporters
Produced a reactive social post highlighting new fares to help fans travel to the finals, driving engagement and awareness externally
Organised a heartfelt ticket giveaway, giving a fan and her grandmother - who had never been to a grand final - the opportunity to attend, creating a memorable and shareable moment
Brisbane Lions x Finals Campaign
Reactive Tickets
Ticket Giveaway
Project | Business Onboard Menu Updates - February 2025
Supported the Business menu updates, working closely with Product and Brand teams as well as other relevant internal stakeholders
Coordinated an external shoot at the catering company’s office to showcase new menu offerings
Organised and briefed the external food photographer to capture content aligned with deliverables for all teams
Reviewed and selected imagery in collaboration with Product and Branding teams to ensure approval before publishing across channels
State Tourism Bodies Sales
Supported the planning and rollout of Virgin Australia’s 25th birthday celebrations, coordinating content throughout the birthday month and in the lead-up to the milestone
Helped organise employee hero videos celebrating long-serving team members, managing talent coordination, content creators, and feedback loops across multiple teams
Worked closely with the Brand and Studio teams, as well as the Virgin Group in London, to deliver internal and external assets, including refreshed profile pictures and creative elements for the campaign
Supported content capture and publishing for the Brisbane hangar party, a key event that celebrated team culture and reinforced Virgin Australia’s employee value proposition
Coordinated social content for the 25th birthday flight giveaway from Sydney to Brisbane, ensuring quick turnarounds and brand consistency across all deliverables
