Contributed to 55.5k Facebook reach, 32.8k Instagram reach, 20.3k Facebook profile visits and 20.8k Instagram profile visits

Began supporting Paloma Boutique (my mum’s store) back in Year 10 when it first opened, helping her navigate social media and technology tools

Took on responsibility for both day-to-day content and larger organic and paid campaigns

Combined my digital skills with her retail and customer knowledge to shape strategy and strengthen customer connections

Produced Meta Stories featuring everyday customers, professional supplier photos, and quick in-store updates

Created dynamic Reels showcasing stock from a 360° perspective, giving the feel of being in-store

Managed boosted posts and stories to expand reach and engagement

Designed in-store and window posters for refund policies, Instagram call-to-actions, and updated opening hours